"Leverage 'the Perfect Webinar Script' That's created 100's of Millions in Sales—And Let Me Write It
for You!"
Turn Your Webinars Into Cash Machines
with the Only Script Responsible for Countless
'2-Comma Club' Awards!
"Discover 'the Perfect Webinar Script' That's created 100's of Millions
in Sales—And Let Me
Write It for You!"
Turn Your Webinars Into Cash Machines with the Only Script Responsible for Countless '2-Comma Club' Awards!
See the perfect webinar script in action.
Real Slide Decks Built for Maximum Conversions.
REAL clients. REAL RESULTS.
From 6-Figures to Millions:
Meet the Trailblazers I’m Honored to Coach, Redefining Success Every Day.
"doubled my revenue..."
"Russell really encouraged me to raise my prices—I about doubled them. Since we launched the new pricing, we've already had a few signups, no pushback, and we're getting paid twice as much. I’m feeling great!"
- nate freeman
"We sold 30 houses
in 90 days..."
"We sold 30 houses in 90 days, just using basic marketing and creative financing strategies. These are deals that otherwise would have sat unsold on the market."
- Ashli england
"that’s when I saw real transformation..."
"When I started focusing on helping people change their mindset, that’s when I saw real transformation—for them and for my business."
- Matt farnsworth
Here’s What You Get
with Your FREE Audit
A Deep-Dive Review of Your Current Webinar Script
The 3 Biggest Mistakes Costing You Sales (And How to Fix Them)
A Custom Roadmap to Make Your Script More Persuasive & Profitable
"brought in over
50 leads..."
"In just 10 days, Russ and Daniel's Facebook campaign brought in over 50 leads—and they’re still coming in!"
- dr. tony jones
"we all want passive income..."
"As a real estate investor, we all want passive income, and that’s exactly what Russell’s system delivers. I just set it up, target my audience, and let the funnel do the work."
- jesse wyatt
"I got my first sale in just days..."
"Within a week of launching my funnel with Russell, I got my first sale in just days!"
- kristen lee
"He's the man if you want to get things done the right way."
"Russell has been fantastic to work with. He's really taken the time to understand our company and give us the strategy to take our business to the net level. I am looking forward to continuing to work with Russell. He's a pro. Don't hesitate. He's the man if you want to get things done the right way."
- Sunny Shah
"Creative, ethical, and detailed. He cares..."
Russell is an exceptional copywriter, and I have worked with the A-list, from Hollywood to building funnels. I am a copy expert. Sometimes, you need somebody great when you're working on selling your services, even if you're a professional. Russell is that guy. Creative, ethical, and detailed. He cares about getting the job done right. I have a pretty good feeling I'm about to 100x on my investment in Russell. You should, too.
- Matt Farnsworth.
"...not only got what I requested, I got much more."
"Russell was fantastic to work with. I not only got what I requested, I got much more. In addition, I felt like I received a really good education on the purpose of landing pages, what's most important, and how to focus on benefits and not process. I will definitely work with Russell again."
"we put five properties under contract..."
"In less than a month working with Russell, we put five properties under contract and started marketing to tenant buyers."
- alexandr stupnitskiy
UFC Hall of fame fighter
UFC Hall of fame fighter
"To matter in this world, you make other people matter."
- Clifford Starks
"... shows you're there to serve, not sell"
"Want to grab attention without overwhelming your audience? Start with a hook that shows you’re there to serve, not sell—follow it up with a simple, powerful story. "
- Russ w/ Nicole Attias
our brief STORY...
russell & diana
de la peÑa
We are Russell and Diana de la Pena.
I'm a Sales & Marketing Consultant for 6 to 8-figure entrepreneurs worldwide, and Diana is professional fine art photographer.
Over the years, I’ve crafted, tested, and perfected the exact strategies that drive real growth for 6- and 7-figure entrepreneurs, business coaches, consultants, experts, and course creators.
I know what it takes to turn high-ticket offers into predictable, high-revenue streams—no more guesswork, no more hoping for results.
Take Diana, my wife, as an example. She started out making just $75 a day selling photography.
Today? She enjoys $8,000 days working
part-time.
If you want more in life, I've been there and I can help.
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