how to start a copywriting business

Are you a wordsmith? Do you want to be a copywriter business owner and looking for a way how to start your own business? Then consider becoming a copywriter! Starting your copywriting agency can be very lucrative, but it’s not as simple as just setting up shop and waiting for the clients to come.

In this article, we’ll give tips and discuss how to start a copywriting business. So read on and learn how to turn your copywriting skill into a lucrative freelance business career!

What Is Copywriting: The Role Of A Freelance Copywriter 

Copywriting is the act of writing copy, or text, for advertising or marketing. A copywriter is someone who specializes in this type of writing. The copywriting industry is relatively new but has already grown to include several sub-disciplines. For example, some copywriters specialize in technical writing, while others focus on creating ad copy.

No matter what your specialization, copywriting can be a gratifying career. It offers a creative outlet that can be both challenging and exciting. And if you’re good at it, you can make more money. So if you’re thinking about becoming a professional writer, there’s never been a better time to get started.

Skills And Experience For A Successful Copywriter

Writing is a fundamental skill that any copywriter must possess. A writing sample is the best way to show your writing ability to potential employers.

  • In addition to writing samples, you should also have a strong understanding of grammar and punctuation. After all, one of the main goals of a copywriter is to produce error-free writing.
  • Another vital skill for copywriters is the ability to communicate with clients effectively. This includes both verbal and written communication skills.

This is often challenging, as clients may have last-minute changes or additions to the copy. However, a successful copywriter will be able to handle these challenges in a professional and timely manner.

  • Finally, it is also vital for copywriters to have some knowledge of basic marketing concepts. This can help you create a more effective and persuasive copy.

While there is no one formula for success as a professional freelance copywriter, possessing these skills and experiences can undoubtedly give you a leg up in the competitive field of copywriting.

how to start a copywriting business

Tips For How To Start A Copywriting Business

Are you a talented wordsmith with a knack for captivating an audience? If so, you may wonder how you can turn your passion for writing into a sustainable freelance copywriting business.

In copywriting, freelance copywriters can create compelling marketing materials, such as website content, brochures, and email campaigns.

As a freelance writer, you can offer your services to businesses of all sizes, from small businesses to larger corporate clients. But how do you know which services to offer? Here’s a quick guide to help you how to start a copywriting business.


Offer Your Services

First, consider the type of content that businesses need. This can include everything from website copy and blog writing to email marketing campaigns and social media posts.

Once you’ve identified the types of content that businesses need, you can start choosing the services you want to offer. For example, if you specialize in web copy, you could offer services like website audits, email marketing, web content, keyword research, and copywriting.


To have your brand is essential for any business, but it’s essential for copywriters. After all, your brand is what sets you unique from the competition and ensures that your target clients will keep coming back to you for their copywriting projects.

So how do you develop a strong brand for your copywriting business?

  • First, start by assessing what you have to offer that no one else does? Once you know what makes you unique, ensure your branding reflects that.

Use strong visuals and clear messaging to communicate your USP (unique selling proposition) to potential clients.

  • Next, be consistent in everything you do. From how you answer client emails to your website’s design, ensure that your brand is always front and center.
  • Finally, don’t be afraid to put yourself out there. Get involved in relevant online communities, attend industry events, and guest blog on popular sites to get your name (and brand) out there.

Set Your Rates:

As a new copywriter, one of the first things you need to do is establish your rates.

This can be tricky, as you don’t want to charge clients too much and lose them, but you also don’t want to charge too little and couldn’t meet your business expenses and end up undervaluing your work.

A few factors to consider when setting your rates include:

  • Your previous copywriting experience.
  • The type of copywriting service you’ll be doing.
  • The market rate for similar services.

Once you’ve considered all these factors, you can formulate a pricing strategy that will work for your business.

Read More: The 9 Best Email Autoresponders For Coaches, Consultants, And Course Creators: How To Automate Your Marketing Efforts.

Small Business Accounting System:

Before you start your copywriting business, it’s important to establish a system to manage accounts. This will help you keep track of your income and business expenses and make it easier to file your taxes at the end of the year.

There are a few different options for accounting invoicing software, but QuickBooks is a popular choice for a small business accounting system. Once you’ve set up your account, you’ll need to enter information about your income and expenses.

You can do this manually or import data from your bank or credit card statements. After entering your data, you can start creating reports to track your progress and see where you can save money.

Online Portfolio:

Promote your portfolio. Share the link on social media, any freelancer website, and in forums related to copywriting to reach out to potential copywriting clients directly – many businesses are always in need of quality content. Still, they don’t have the time or resources to produce it themselves.

So gather writing samples, find clients and show them that you’re one of the best freelance copywriters and solution to their problem, you’ll be well on your way to starting a successful copywriting business.

how to start a copywriting business

Tips For Getting More Clients And Increasing Your Income

If you’re in the business of online copywriting, chances are you’re always looking for ways to find new clients and increase your income. Here are a few tips that can help you do just that:

Keep Your Portfolio Up To Date.

Make sure you showcase your best work and keep your website and other materials polished and professional. This will show potential clients that you’re serious about your craft and that you’re someone they can trust to do a good job.

Get Involved In The Community.

Attend networking events, participate in online forums, and build relationships with other professionals in your field. The more people you know, the more likely someone will recommend you to a potential client.

You can discover what services your competition offers and how much they charge clients for their services by researching other freelance copywriting businesses in your market.

Offer Free Samples.

Many potential clients will want to see what you can do before they commit to hiring you. Offer to write a short piece for them, send them your writing samples, or give them a discount on your services.

This will let them know that you’re confident in your skills, and it may just be the thing that convinces them to hire you.

Use Social Media To Your Advantage.

Platforms like Twitter and LinkedIn are great for connecting with potential clients. Make sure you’re active on these platforms and regularly share quality content that will showcase your copywriting skills.

By following these tips, you can position yourself for success in the competitive world of copywriting. So get out there and start making some connections!

Read More: How Artificial Intelligence Generates Original, Creative Content For Websites And Marketing Funnels.

Resources For Further Learning Of Copywriting Business

If you’re interested in copywriting and want to learn more about the business, there are several resources you can consult.

Copywriting Courses:

First, consider taking a copywriting course. This will provide you with a solid foundation in the basics of copywriting, and you’ll also have the opportunity to get feedback on your work from experienced copywriters.

Follow Other Writers:

Finally, follow copywriters on social media and subscribe to their newsletters. This will help you stay up-to-date on industry news and trends and get insights into how successful copywriters approach their craft.

By utilizing these resources, you can develop the skills necessary to launch a successful copywriting business.

Summing Up

If you’re looking for a business opportunity that has unlimited potential, consider starting a copywriting business.

As businesses continue to shift their marketing efforts online, the demand for quality content will only grow.

With a bit of training and some hard work, you can start building a client base of your own and help businesses achieve their desired results. 


Russell de la Peña

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