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What if I told you that you could reach more people with your message and grow your brand at the same time?
It sounds too good to be true, but it’s not.
In this blog post you’ll discover:
- How To Identify Who Your Dream Clients Are.
- How To Identify What Your Dream Clients (Really) Want.
- How To Magnetically Attract Your Dream Clients To You — On Autopilot.
When it comes to growing your coaching, consulting, or course creation business, there’s no question that you need to reach more people …without chasing, begging, or pleading with them to work with you.
She Stopped Taking My Calls
I remember when I was first trying to court my now wife, Diana.
To say she was a challenge would definitely be an understatement.
And it seemed that the more I called, texted, or messaged her on Facebook…
The more she began to ignore me.
And rightfully so…
You see, what started out as an exciting romance began to quickly dwindle down to me chasing, begging, and practically pleading with my then-girlfriend to go out with me.
I was 37 years old, never married, and I was BIG-Time in love with her.
But the more I chased her, the faster she began to lose interest in me.
I could hear this in her voice.
Her respect for me began to evaporate — fast.
One day I began to think retrospectively and try to figure out what I was doing right and what I was doing wrong.
And then it hit me…
I was chasing her.
And by doing that it caused, Diana, to doubt my value and whether or not she wanted to continue to date me or kick me to the curb…
So, I decided to stop chasing her.
The next time we spoke, she was the one who initiated the conversation and asked me out on a date.
And as you might guess…
That changed everything.
My “Respect Score” started to soar again, because I stopped chasing her and put the ball back in her court.
In this blog post, you’re going to learn how to magnetically attract your dream clients to you — on autopilot.
No matter what industry you’re in…
- Whether you’re a Coach…
- Or, Course Creator…
If your prospective clients think you’re chasing them out of separation, you’re in BIG trouble.
But how do you do you become “the Hunted”
(instead of “the Hunter?”)
How do you get your dream clients to chase you …and not the other way around?
How To Identify Who Your Dream Clients Are.
The first step is to identify who your dream clients are.
This might seem like a daunting task, but it’s actually quite simple.
All you need to do is ask yourself a few questions:
- Who are my ideal clients?
- What do they want?
- What problems do they have that I can help them solve?
Once you have a good idea of who your dream clients are, it’s time to start thinking about what they want.
And to make this even easier, I’m going to hook you up…
With the same Client Avatar questionnaire, I’ve personally used to zero in on my DREAM CLIENTS and to serve them at the highest levels while dramatically increasing my income in the process…
Here we go…
Your Client Avatar Questionnaire
What is your avatar’s pronoun?: “My avatar’s pronoun is _____.”
(Ex: he, she, they, etc.)
What is your avatar’s personal pronoun?: “My avatar’s personal pronoun is _____.”
(Ex: him, her, them, etc.)
What is your avatar’s possessive pronoun?: “My avatar’s possessive pronoun is _____.”
(Ex: his, her, their, etc.)
What is your avatar’s current identity? (SINGULAR): Currently, my ideal customer is a _____.”
(Ex: struggling, part-time writer; beginner investor; real estate agent, etc.)
What is your avatar’s current identity? (PLURAL):_____ are my ideal customers.”
(Ex: struggling, part-time writers; beginning investors; real estate agents, etc.)
What is your avatar’s ideal identity? (SINGULAR): “Ultimately, my ideal customer wants to become a _____.”
(Ex: New York Times best selling author; millionaire investor; multi-million dollar producer, etc.)
What is your avatar’s ideal identity? (PLURAL) *Just add an ‘s’ to the answer above:” Ultimately, my ideal customers want to become _____.”
(Ex: New York Times best-selling authors; millionaire investors; multi-million dollar producers, etc.)
Your Avatar’s Main Focus
(Ex: ebook promotion; stock market research; lead generation, etc.)
What is your avatar’s #2 most important area of focus? (2–3 word keyword phrase — Think “Google search term”): “My ideal customer’s #2 most important area of focus is _____.”
(Ex: content marketing; stock opportunity analysis; networking skills, etc.)
Immediate Results They Want
(Ex: make more book sales; find a good deal; get a few good buyers or seller clients, etc.)
What is another immediate result your avatar wants quickly?:”My ideal customer also wants to quickly _____.” (Starts with a VERB)
(Ex: get more newsletter subscribers; make a good return on a stock deal; stop burning money on ads, etc.)
What is one more immediate result your avatar wants to achieve as fast as possible?: “My ideal customer also really needs to _____.” (Starts with a VERB)
(Ex: stop spending so much on ads and start making money selling books; find a deal before all the profit gets sucked out; find a buyer who doesn’t have money issues, etc.)
Your Avatar’s Ultimate, Long-Term Desired Outcomes
(Ex: stop working for a boss; find great deals consistently; make six figures, etc.)
What is your avatar’s #2 long-term desired outcome? (VERB): “Ultimately, my ideal customer also really wants to _____.” (Starts with VERB)
(Ex: write full time; live on passive income; develop a huge referral network, etc.)
Photo by Anton Maksimov 5642.su on UnsplashYour Avatar’s EnemyWho is your avatar’s enemy? (Singular): “My ideal customer’s enemy is a/an _____.”
(Ex: traditional publisher; TV talk show analyst; part-time agent, etc.)
Who are your avatar’s enemies? (Plural):_____ “These are my ideal customer’s enemies.”
(Ex: traditional publishers; TV talk show analysts; part-time agents, etc.)
Urgent Problems They Need To Solve
(Ex: get more exposure without going broke buying ads; find deals with low risk; prospect for new business consistently, etc.)
What is another BIG problem your avatar needs to solve quickly?:”My ideal customer must also figure out how to _____.” (Starts with a VERB)
(Ex: stand out from the crowd of all the other authors in the same niche; figure out the best time to sell stock; balance business and family life, especially on the weekends, etc.)
What is one more MASSIVE problem your avatar needs to solve as soon as possible?: “Also, my ideal customer needs to know how to _____.” (Starts with a VERB)
(Ex: make more than just a couple of bucks off each book sale; buy stocks too high and immediately lose value the next day; stand out from all the other agents in the marketplace, etc.)
Your Avatar’s Pain Points
(Ex: Amazon is super crowded with competing authors; everybody else seems to be able to find great deals; other agents who aren’t as smart seem to make more money, etc.)
What is another pain point that really frustrates your avatar?:”My ideal customer is also really frustrated by the fact that _____.”
(Ex: Facebook and social media feel like yelling into an abandoned building; it’s so easy to get sucking into analysis that feels like searching for a needle in a haystack; floor time waiting for the phone to ring is a complete waste of time, etc.)
What is one more pain point that really frustrates your avatar?:”My ideal customer is also really frustrated by the fact that _____.”
(Ex: none of the experts agree on exactly what you should do to sell more books; stocks never do what you think they will be based on news reports; sellers always want too much money and buyers really have no clue what they want in a house, etc.)
Critical Questions They Need to be Answered To Move Forward
(Ex: how do I build a real business around my book?; how do I know if a stock is a good investment or not?; where is the best place to look for new buyer and seller leads?, etc.)
What is another critical question your avatar needs to be answered so they can move forward?: “Another question my ideal customer really needs to be answered is _____.”
(Ex: how do I turn my book from a hobby that costs me money into a full-time stream of income?; when is the best time to sell a stock?; how can I get buyers and sellers to get off the fence and do business with me now? etc.)
What is one more critical question your avatar needs to be answered so they can move forward?:”My ideal customer also really needs the answer to this question: _____.”
(Ex: how do I use social media to help me sell more books?; how can I invest even though I don’t have a lot of capital?; how can I get more bang for my buck in advertising?, etc.)
Objections, Ideas, and Limiting Beliefs
(Ex: selling is sleazy and manipulative; most great deals must come from insider trading or special knowledge others don’t have access to; the market is just too crowded with other agents who’ll say or do anything to get a deal, etc.)
What is another objection, belief, or idea that’s holding your avatar back?: “My ideal customer is crippled by the belief that _____.”
(Ex: I’m an author, not a salesperson; stocks seem to rise or fall for no logical reason whatsoever; people don’t want a professional agent, they just pick whoever tells them what they want to hear, etc.)
What is one more nagging objection, idea, or belief that stops your avatar from taking action?: “My ideal customer can’t get past the idea that _____.”
(Ex: bookselling is the publisher’s job, not the author’s job; everybody else seems to be able to predict the market except me; social media just sucks up time and money and doesn’t produce results, etc.)
Bottom Line “End Of The Day” Results Your Avatar Wants
(Ex: live the dream lifestyle of a successful author; reach financial freedom through investments; live the life of a successful, professional Realtor, etc.)
What else does your avatar ultimately want to be able to do?: “In a perfect world, my ideal customer also wants to be able to _____.” (Starts with a VERB)
(Ex: make a difference and an impact on the world; be able to spend quality time with family and friends; spend more time with family and friends instead of working all the time, etc.)
At the end of the day, what is one more thing your avatar wants to be able to do?:”In a perfect world, my ideal customer would also be able to _____.” (Starts with a VERB)
(Ex: do something you love and make money doing it; live and work anywhere there’s an internet connection; finally feel in control of your life and finances, etc.)
Main Solution You Offer This Avatar
(Ex: Author Wizards; Sixty Second Investor; Automated Listing Machine, etc.)
Where do you want them to get more information? (LINK): Completes the phrase: “I want them to go to this link _____.”
(Ex: http://authorwizards.com, etc.)
What are you sending them to?: Completes the phrase: “I am inviting them to check out a / an _____.”
(Ex: book, free report, webinar, software, etc.)
What is the Headline or Big Promise of what awaits them on the target page you’re sending them to?:TIP: Use the headline from the target page itself to save time!
(Ex: “How To Enjoy Rockstar Author Status, Sell Truckloads of Books, and Build A Rabid Tribe of Followers & Fans (In As Little As 15 Minutes A Day)”)
What is the #1 Big Benefit your offer provides for your customer?: “My offer helps customers _____.” (Starts with a VERB)
(Ex: become an Amazon Bestseller in 2 days; get double-digit returns from your investment; get 7 new listings every month without doing floor time or cold calling, etc.)
What is the #2 Big Benefit your offer provides for your customer?: “My offer also helps customers _____.” (Starts with a VERB)
(Ex: create a high-ticket coaching course based on your book; get government-backed and secured rates of return; automate 91% of your business so you can focus on serving your clients, etc.)
What is the #3 Big Benefit your offer provides for your customer?: “My offer also helps customers _____.” (Starts with a VERB)
(Ex: get PAID author speaking engagements; identify great investments in less than 30 minutes a day; become a top 5 producer in 90 days, etc.)
What is the #1 Result your avatar gets from your offer? (Starts with a VERB):”The #1 outrageously amazing result you get from this is that you can now _____.”
(Ex: experience true freedom as an author doing what you love; create bullet-proof financial and personal wealth; make a six-figure income as a Realtor, etc.)
What is the #1 Pain your avatar can avoid with what you offer? (Verb ending in ING): “You can have it all without _____.” (Verb ending in ING)
(Ex: having to write a new book every week; making high-risk investments that rarely pay off; working 60 hours a week or neglecting your family, etc.
What’s the Title / Name of this part of your offer?
“The title/name of this part of my offer is ______.”
(Ex: Topic Detective Wizard, etc.)
What is this? (1–3 words):”This is a / an ______.”
(Ex: software program, course, training, one-on-one coaching, etc.)
What’s the monetary value of this part of your offer?: “The value of this part of my offer is ______.”
(Ex: $97, etc.)
What does this offer element do for them?: “This makes it easy for you to ______.” (Starts with a VERB)
(Ex: research your niche audience super fast; learn to write great classified ads; create the ultimate speaker one-sheet; emergency fitness training routine, etc.)
What is the BENEFIT of this feature (above)?: “This makes it so you can _______.” (Starts with a VERB)
(Ex: get inside their minds quickly; generate tons of buyer leads this weekend; instantly set yourself apart from every other speaker they’re considering; reach passing levels for your test in a month or less, etc.)
What does this feature & benefit together MEAN to them in their life, business, goals, etc.? (connect to an EMOTIONALLY charged payoff): “This means you will finally be able to _______.” (Starts with a VERB)
(Ex: reach even the most outrageous sales goals faster than you ever dreamed possible; sell your house and get on with your life; sell more from the back of the room and give your family the lifestyle they deserve; land the dream job you always wanted, etc.)
What’s the total value of all your offer parts and bonuses added up?: “The total value of this offer is _____.”
What is their price when they buy today?: “Today your price is _____.
In what timeframe can you deliver results?: “You’ll see results in _____.”
(Ex: 30 days; 15 minutes or less; one week; etc.)
Next… it’s time to learn…
How To Identify What Your Dream Clients (Really) Want.
Again, this might seem like a daunting task, but it’s actually quite simple.
Ask yourself these few questions:
- What are the desires of my ideal clients?
- What needs do they have that I can help them fulfill?
However, a good place to start is by surveying your current clients and asking them what they like about working with you, what they find most helpful, and what they would change if they could.
You can also survey potential clients by asking them questions such as what problem they’re most hoping to solve with your help, what are their top priorities when it comes to hiring a service provider or buying a product, and what qualities are most important to them in a business partner or supplier.
Using A Simple Survey Funnel To Get Great Intel — FAST.
It’s simple to set up and easy for your clients to use.
Here’s how it works:
- Your dream client is on your website, and they see a popup or link inviting them to take your survey which is hosted inside of your marketing funnel software.
- They answer a few questions and then click on the link to submit their answers and are taken to a page where they can enter their name and email address.
- They’re now taken to a page where they can download your free report, ebook, whitepaper, or another incentive, OR…
- You can invite them to book a call with you using a free tool like Calendly.
Once you have a good idea of what your dream clients want, it’s time to start thinking about how you can help them.
Now it’s time to discover…
How To Magnetically Attract Your Dream Clients To You — On Autopilot.
My wife, Diana, had no problem attracting me to her.
She’s beautiful, intelligent, and a ton of fun to be around.
YOU… want to be the “Attractive Character” that draws your dream client to you.
I’m not talking about “good looks” necessarily.
There are many attractive qualities that you can possess to draw your dream clients in, such as:
- Being helpful and knowledgeable;
- Being a great listener and having empathy;
- Being authentic and genuine;
- Being professional but fun to work with; etc.
This isn’t about a beauty contest.
It’s about attracting your dream clients (often folks who are just like you) …to you.
All you need to do is follow these simple steps:
- Create valuable content that speaks to the desires and needs of your dream clients.
- Make it easy for prospective clients to find your content.
- Position yourself as an authority in your field.
Once you’ve taken these steps, you’ll start to see more and more people coming to you — eager to work with you and get the results they’re looking for.
So there you have it — three simple steps to getting your dream coaching, consulting, or course clients to come to you.
Take a step back and think about what you’ve learned.
The three most important things to remember when it comes to attracting your dream clients are:
-Creating valuable content that speaks to the desires and needs of your dream clients
-Making it easy for prospective clients to find your content
-Positioning yourself as an authority in your field.
If you can do these things, you’ll be well on your way to building a successful business that helps people achieve their goals and dreams.
Russell de la Peña
Want Me To Personally Help You Grow Your Business Online?
You can learn more about my services by clicking here.
I help with things like:
- Writing “The Perfect Webinar Script” for selling high ticket offers. This framework was developed by a world-renowned digital marketer, Russell Brunson.
- Writing sales copy that converts cold traffic into HOT buyers.
- Creating lead magnets that attract your dream clients.
- Blog post writing that positions you as an authority in your field.
- Sales funnel design, creation, and integration with your domain and autoresponder.
- And so much more.