My Backstory

I Never Should Have Gotten This Far…

Everything that happened to me screamed…

“You’re gonna fail!”

But I was just stubborn enough to make it.

I’ve always gotten a rush out of doing things in my life that many people would consider risky or crazy to do.

For example, I joined a Ju-Jitsu club for almost 6 years and…

I actually paid money each month for other men to try and choke me out or submit me on a mat with an armbar…

Then, I learned Salsa dancing and would later compete in public, and perform shows at the Los Angeles Salsa Congress (a major yearly where the Best of the Best perform)…

I proposed to my wife by sneaking out of the United States for 48 hours to go and ask her father for his blessing to marry his daughter the very first time I ever met him in Mexico City.

​I then returned and played a video at our church (which was filled with 200 Singles) that popped the question LIVE in front of everyone…​​Then, I decided to leave the high-paying world of real estate, working 14-16 hours a day, 7 days a week to become a Copywriter and Digital Marketing Consultant that worked from home just 2-3 days a week.

I was sick and tired of working 14-16 hours a day, 7 days a week as a Realtor, and the thought of getting a soul-crushing job where I worked 40 hours for the next 40 years, only to retire on 40% of my income made me want to vomit.

So I started searching online like many do to try something different that I could do from anywhere instead of being locked inside of an office all day and doing a job I hated for pay that got taxed up to 40%.
We call this “The 40/40/40 Plan.”
It blew my mind that this was even possible because up until then, I was working 14-16 hours a day, 7 days a week as a Realtor.

Sure, I was making great money, but at what cost?

I was stressed out constantly with deals falling apart left and right and other Agents calling and screaming at me.

In the end, I thought running a TV commercial would save me but it only succeeded in taking my money each month and sending me closer and closer to bankruptcy.

I ended up losing my home, car, my money, and everything that I had worked so hard to get.

Not to mention that I lost any sense of pride that I had left.

It was humiliating to say the very least.​ 

​So, finding this guy online and seeing that he could flip houses online without leaving his couch amazed me, and I began to do it myself.

Now, my real passion lies in making money online, yes.

But not flipping houses.

No, I preferred other things like copywriting, building automated sales processes called, “Sales Funnels” and digital marketing consulting instead.

Now I’m writing sales copy and webinar scripts for 6, 7, and 8-figure entrepreneurs while helping beginners get started online too through automated funnels that I’ve learned to build over the years.

I’m doing this because it allows me to work just 3 days a week from home, versus working 7 days a week, as I did when I was a Realtor.


Diana de la Peña

My wife decided to learn maternity and newborn photography and 6 years ago, we opened a photography studio in Long Beach, California.

Combined, those businesses make us well beyond 6-figures yet…

We each only work 3 days a week and have practically no stress!

This is super important to me because my wife Diana and I are able to build OUR dreams on OUR own terms while avoiding jobs we hate.

I get paid to help others build their wealth while I build my own so it’s a win-win, and…
Diana gets to do what she loves – work with children from newborns to teenagers by photographing them. She gets paid crazy money to do so too, and our lives are far better than we ever imagined…

Wow! That is so cool, right?…

For now, I’d love to get your feedback on what I just shared with you. Do you have a message to share, but you’re not sure how to sell your audience on it? Have you tried to sell stuff in the past, but come up short?

I’d love to know more about where you are on your journey right now.

Go ahead and hit reply to this email. I monitor the inbox and even though I’m not always able to reply, I read every message I get.

Click reply and let me know what you think 🙂

Hope you have a great day,

Russell de la Peña