Business Phone: 213-642-2040
"discover the 9-Step Roadmap My Wife & I Used to create $29,000/Mo. (in as little as 2.5 Days/wk)—All by Selling Our Expertise for Top Dollar Worldwide!"
(and how you can too, even if you're a newbie
... and nobody's heard of you)!"
"Discover my 9-step
roadmap to attract
High-Paying Clients and
Scale Your Business Online (in 7 Days or Less)—Without Wasting Time on Trial and Error!"
(and how you can too, even if you're a newbie and nobody's heard of you)!"
You’re ready to scale, and your expertise deserves to be valued. Let’s make sure your potential clients know it too.
You’re ready to scale, and your expertise deserves to be valued. Let’s make sure your potential clients know it too.
"He's the man if you want to get things done the right way."
"Russell has been fantastic to work with. He's really taken the time to understand our company and give us the strategy to take our business to the net level. I am looking forward to continuing to work with Russell. He's a pro. Don't hesitate. He's the man if you want to get things done the right way."
- Sunny Shah,
WholesomeLearning.com
"He's the man if you want to get things done the right way."
"Russell has been fantastic to work with. He's really taken the time to understand our company and give us the strategy to take our business to the net level. I am looking forward to continuing to work with Russell. He's a pro. Don't hesitate. He's the man if you want to get things done the right way."
- Sunny Shah,
WholesomeLearning.com
"Creative, ethical, and detailed. He cares..."
Russell is an exceptional copywriter, and I have worked with the A-list, from Hollywood to building funnels. I am a copy expert. Sometimes, you need somebody great when you're working on selling your services, even if you're a professional. Russell is that guy. Creative, ethical, and detailed. He cares about getting the job done right. I have a pretty good feeling I'm about to 100x on my investment in Russell. You should, too. Matt Farnsworth, MattFarnsworth.net
"Creative, ethical, and detailed. He cares..."
Russell is an exceptional copywriter, and I have worked with the A-list, from Hollywood to building funnels. I am a copy expert. Sometimes, you need somebody great when you're working on selling your services, even if you're a professional. Russell is that guy. Creative, ethical, and detailed. He cares about getting the job done right. I have a pretty good feeling I'm about to 100x on my investment in Russell. You should, too. Matt Farnsworth, MattFarnsworth.net
"...not only got what I requested, I got much more."
"Russell was fantastic to work with. I not only got what I requested, I got much more. In addition, I felt like I received a really good education on the purpose of landing pages, what's most important, and how to focus on benefits and not process. I will definitely work with Russell again."
- Susan Robertson
"...not only got what I requested, I got much more."
"Russell was fantastic to work with. I not only got what I requested, I got much more. In addition, I felt like I received a really good education on the purpose of landing pages, what's most important, and how to focus on benefits and not process. I will definitely work with Russell again."
- Susan Robertson
WHY CHOOSE us?
YOU DESERVE MORE.
You’ve built your expertise, created high-value offers, and now it’s time to turn that into consistent, profitable growth online. With the right strategy, you can reach those 6, 7, or even 8-figure milestones that match the level of expertise you’ve worked so hard to build.
You’ve built your expertise, created high-value offers, and now it’s time to turn that into consistent, profitable growth online. With the right strategy, you can reach those 6, 7, or even 8-figure milestones that match the level of expertise you’ve worked so hard to build.
Most entrepreneurs feel stuck at some point. But what if you could wake up each day with a clear plan, knowing exactly who you’re serving, how to reach them, and how to convert them into high-paying clients - online?
Scroll down to see how my clients are using these strategies to achieve incredible growth. Watch their testimonial videos and listen to their interviews where they share how they turned their expertise into thriving, high-ticket offers with my guidance.
Gain Clarity on Your Ideal Client and Message
Implement Proven High-Ticket Sales Strategies
Automate Your Growth for Consistent Revenue
YOU’RE NOT ALONE –
MOST HIGH ACHIEVERS FEEL STUCK
You’re putting in endless hours but not seeing the growth you deserve. As a high achiever, you’re driven to help more clients, but finding them feels like a constant struggle. The lack of results isn’t just frustrating—it’s disheartening. You know you’re capable of so much more, yet you’re constantly hitting walls when it comes to attracting and converting the clients you dream of serving.
You’re committed to delivering excellence, but every day feels uncertain. You want to serve at the highest level, providing exceptional value to clients who genuinely need your expertise. But the challenge of finding and reaching them online leaves you questioning your strategy and your approach.
You’re working harder than ever but feel like you’re spinning your wheels. For someone with your drive and passion, it’s frustrating to see so little payoff from your efforts. You’ve told yourself—and others—that this will be the breakthrough year, but without a clear plan, every day begins with uncertainty and ends with unfulfilled potential.
You’re carrying the weight of expectations—yours and others’—with no clear way forward. You have big plans, not only for yourself but also for those who depend on your success. They trust your vision, yet the reality of inconsistent results makes it hard to stay confident. It’s time for a real, actionable plan to bring those goals within reach.
But don't worry, we can help!
CUSTOM SITUATIONS REQUIRE
CUSTOM SOLUTIONS.
CUSTOM SITUATIONS REQUIRE CUSTOM SOLUTIONS.
Let's face it. A one-size-fits-all approach simply doesn’t work. That’s why every game plan I create is customized to fit your unique strengths, goals, and audience, just like I’ve done for other top entrepreneurs featured above.
STEP 1
CRYSTAL CLARITY.
Together, we’ll gain precise insights into your audience, messaging, and high-ticket offers so you’re positioned to resonate deeply with your ideal clients.
STEP 2
CUSTOM PLAN.
We’ll build a personalized plan that leverages the exact strategies and tools needed to drive your business to the next level and grow revenue.
STEP 3
INSANE RESULTS.
Results are what matter most. With this plan, you’ll see real, measurable progress in client attraction, conversions, and high-ticket sales.
our brief STORY...
our brief STORY...
russell & diana
de la peÑa
We are Russell and Diana de la Pena. I'm a Sales & Marketing Consultant for
6 to 8-figure entrepreneurs worldwide, and Diana is professional fine art photographer. Over the years, I’ve crafted, tested, and perfected the exact strategies that drive real growth for 6- and 7-figure entrepreneurs, business coaches, consultants, experts, and course creators. I know what it takes to turn high-ticket offers into predictable, high-revenue streams—no more guesswork, no more hoping for results.
Take Diana, my wife, as an example. She started out making just $75 a day selling photography. Today? She enjoys $8,000 days working part-time, all thanks to proven strategies that bring in premium clients and consistent, scalable revenue. That transformation is possible for you, too.
If you want more in life, I've been there and I can help.
If you want more in life,
I've been there and I can help.
REAL clients. REAL RESULTS.
From 6-Figures to Millions:
Meet the Trailblazers I’m Honored to Coach, Redefining Success Every Day.
"When I started focusing on helping people change their mindset, that’s when I saw real transformation—for them and for my business."
- Matt farnsworth
"We sold 30 houses in 90 days, just using basic marketing and creative financing strategies. These are deals that otherwise would have sat unsold on the market."
- ashli england
"As a real estate investor, we all want passive income, and that’s exactly what Russell’s system delivers. I just set it up, target my audience, and let the funnel do the work."
- jesse wyatt
"In just 10 days, Russ and Daniel's Facebook campaign brought in over 50 leads—and they’re still coming in!"
- dr. tony jones
"Within a week of launching my funnel with Russell, I got my first sale in just days!"
- kristen lee
"In less than a month working with Russell, we put five properties under contract and started marketing to tenant buyers."
- alexandr stupnitskiy
ALL OUR OFFERS
PICK YOUR PATH.
Choose Your Path to Growth:
Get the Battle-Tested Tools & Frameworks for Every Stage of Success
Step 1:
your dream client
We start by identifying exactly who your ideal client is—those who are in the most pain and ready for your solution. This clarity allows us to craft targeted messages that attract only the most qualified prospects who are eager to work with you.
Step 2:
your big promise
Next, we create scroll-stopping hooks with a bold, big promise that captures attention and draws your audience in. These are the power-packed phrases that get clicks, ignite interest, and lead your clients to discover more.
Step 3:
your unique Stories
Your story is your superpower. I’ll help you craft an Origin Story and Epiphany Bridge Stories that pull you out of the “me too” market and into your unique space. By sharing your journey, you’ll connect deeply with clients and set yourself apart from the competition.
Step 4:
crafting irresistible Offers
Now it’s time to create an irresistible offer—one that feels like a no-brainer. I’ll help you package your expertise into a “yes-worthy” offer that makes clients feel they’d be crazy to say no.
Step 5:
organic & paid Traffic
With a clear message and offer, we drive traffic to your funnel using a tailored mix of organic and paid strategies. I’ll guide you to find and attract the right audience, so your message reaches those who need it most.
Step 6:
AUTOMATED Sales Funnels
I design and build a fully integrated sales funnel that seamlessly guides your clients through each step. From opt-in to purchase, this funnel is your powerhouse for automating client acquisition and sales.
Step 7:
Follow-Up EMAILS, SMS & MORE
Once the funnel is live, follow-up is key. I’ll set up automated email, SMS, ringless voicemail drops, call-connect, and missed-call-text-back systems that ensure no lead slips through the cracks, maximizing your conversion rate.
Step 8:
Conversion Optimization
Boost Conversions by 30%—Without More Traffic! With your funnel and follow-up systems in place, we can now focus on refining each step. Unlock the exact strategies we use to increase engagement and turn interested leads into loyal clients.
Step 9:
Client Retention & Referrals
Create Raving Fans and Get Referrals Without Asking!
Discover the retention and referral secrets that keep clients coming back and recommending you—effortlessly. To keep clients coming back (and bringing others with them), we’ll create retention and referral strategies that foster loyalty and organic growth. This ensures your business stays strong while reducing your dependence on new lead generation.
ARE YOU ONE OF US?
JOIN THE MOVEMENT.
My clients are ambitious experts
ready to make their expertise profitable.
When you’re ready to turn your knowledge into a high-performing, scalable business, we’re here to help.
The success you’ve envisioned
is just a step away.
Let’s build a business that’s as valuable as the expertise you’ve worked so hard to build.
The success you’ve envisioned is just a step away.
Let’s build a business that’s as valuable as the expertise you’ve worked so hard to build.
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